Hello!
My name is Omeed Asadi. I’m a Product Design Leader & UX Instructor born + raised in Toronto.

Product. Design.
Product Design

I bring a decade of experience in product + design, building beautiful and award-winning apps, websites, and user experiences.

I’ve worked in payments, youth banking, ecommerce, taxes, and cannabis. I truly love product design and have built numerous design teams from the ground up. 0-1.

I firmly believe that delivering business results and creating seamless, amazing customer experiences are two sides of the same coin.

Where I’ve worked

Director, Product Design at Interac
Toronto, Present

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Lead UX Design Instructor at BrainStation
Toronto, Present

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Senior Manager, Product Experience at Ontario Cannabis Store
Toronto, 2023

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Product Lead at RBCx
Toronto, 2018

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Founder at sherpa.tax
Toronto, 2018

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Digital Marketing & Loyalty at Tim Hortons
Toronto, 2015

Highlights

Lead UX Design Instructor at BrainStation
Built the Product Design team & practice from scratch at OCS
Also built the Product Design team & practice from scratch at Interac
UX Mentor at Elevate

UX & Product Design Lead for OCS.ca, the largest legal cannabis website in history
Co-creator of MyDoh, a popular RBCx app designed for kids to develop smart money habits
Member of the coveted MaRS’ Venture Start program in Toronto.